I had another post planned for today but with Lilly Pulitzer’s announcement yesterday regarding their annual summer sale, I thought it would be a good idea to give you my “tips and tricks” while there’s still a few days to prepare.
Lilly Pulitzer is a brand that only does sales twice a year, on average. As a general rule, the website does not discount items online – you may be able to find some products on sale in stores or at their “signature boutiques” (retailers that are approved to their stock their items) but it’s never going to be on the Lilly website. Except for the semi-annual sales.
Now, these sales have been going on for a few years now – I personally remember the first time I navigated one while in college. I am not exaggerating when I say these sales are basically the Internet version of “Black Friday.” Because of the scarcity that Lilly Pulitzer has created for discounted products (and the fact that the prices are really good), customers go crazy every single time.
This year, the sale begins at 8:00 a.m. Eastern Time on Monday, August 28 and runs through Wednesday, August 30 on LillyPulitzer.com…. I’m going to give you a minute to write that down, okay?
We have a few days to get into “pink & green warrior mode” and I suggest you use them to your full advantage. Here are my tips for navigating this sale with ease!
Update your account (or create an account)
This might seem like common sense but trust me, you do NOT want to discover on Monday morning that you can’t remember your password and have to reset it. Take a few minutes and log in to your Lilly Pulitzer account. If you don’t have an account, this is a good time to create one. Also, make sure that everything is up to date – shipping and billing addresses, payment methods, emails, etc. – you do not want any surprises later!
Know both your size + your measurements
Review the Lilly Pulitzer size chart prior to the sale. It is worth noting that this brand can be a little inconsistent with sizing – if there are particular items you’re going to be hunting for (like dresses, as an example), do an online search for reviews to get an idea of how the sizing runs. Also, take your measurements! Knowing exactly what your particular measurements will make everything run much more smoothly if you have any question regarding sizing (it’s also just good to know in general for online shopping).
Set an alarm
Okay – I’m going to give you another chance if you didn’t do it earlier: write down the date of the sale and set an alarm in your phone! (Note that the sale starts at 8:00 a.m. Eastern – make sure you figure out what time that is for your location) I would recommend getting your laptop ready 30-45 minutes prior to the start as there is usually a virtual queue to get in.
Figure out a budget
This is probably the least fun tip on this list but also the most important: determine how much you’re willing to spend and stick to that amount. With this sale, it’s unbelievably easy to go way over that amount. If you have that number in advance, it’ll help deter impulse buys (pro-tip: write it on a Post-It note and stick it to your laptop while browsing – not joking, this does work)
Review the previous lookbooks and catalogs to get an idea of items that might be featured. Generally speaking, we don’t know specific products or prices prior to the sale’s launch – but if you have a few favorite styles or patterns, you can keep your eye out for them.
Use multiple devices
One of my tricks is to have the website open on my laptop, phone and iPad – all at the same time. As I mentioned before, there’s usually a virtual queue for the sale… using multiple devices may be able to get you in faster on one compared to the others.
Do not refresh while waiting!
While we’re talking about the queue – do not refresh! You will lose your spot in line. I know it’s so tempting but just be patient and wait.
Develop a strategy
If you’re going into the sale looking for specific items, target your search on those pieces first. Otherwise, you might find it valuable to browse by size or pattern. Determining a plan of attack prior to Monday morning helps alleviate (some of) the chaos!
Items sell out fast (and Lilly Pulitzer usually offers free shipping during these sales). If there’s something you absolutely want, check out right away. Don’t worry if you end up having multiple orders… just keep in mind that products go quickly so you’re going to need to act fast on those “must haves” that are on your list!
Look at the other Lilly store sites and the retail store locations
Don’t be discouraged if an item is sold-out on Lilly’s website during the sale – try searching on one of their boutique retailer websites (such as Ocean Palm, the Pink Pelican or Life’s a Beach). Often during the sale, these retailers will match the prices. If you live near a Lilly Pulitzer store, you should absolutely stop by to shop the sale in-person!
Log in throughout all three days of the sale
There is never a guarantee but sometimes Lilly Pulitzer will add items throughout the sale or release some sort of promotion. While Monday is going to be the most important day, it’s worth it to check in on Tuesday and Wednesday as well.
Keep an eye on social media for updates
Technology is the biggest roadblock with this event. There are so many people waiting to shop the website that it usually crashes multiple times every single year. Be prepared to wait and try not to get frustrated – even if there are delays, the sale will go on and it is always worth it!